In our business, we are constantly evaluating the relative merit of product proposals. The npdportfolio tool provided a fast and easy way to validate and test our assumptions.
Prioritizing new product development opportunities is often based solely on ROI calculations and then assuming all other factors to be equal. We know this isn’t true, but have not had a process to deal with it. The npdportfolio is a tool that provides a more complete analysis by factoring both market risk and technical risk in new product development considerations.
This tool helped us to make sure we were investing in the right products.
A great combination of financial and strategic aspects! It greatly helped measure the return on our research investments.
A great new tool. We will implement to other teams.